Bel Nouvo was founded upon a simple premise: love of family.
When my sister went to college, she adopted a more natural lifestyle and wanted to include natural beauty products into her regimen. The limited and often disappointing options left her with brittle hair and dry skin. Inspired by her struggle (and being the great big brother that I am), I decided to develop natural products for her to use.
The results exceeded our expectations and she was delighted. But when the response of family and friends mirrored her enthusiasm, I had an "aha moment." There was a need for products offering luxurious moisture without harmful chemical additives. It was a need my products could satisfy. And the rest, as they say, is history.